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What are redirects, Why we need them? Posted on  May 23, 2019  by  admin Are you looking to change your domain name to a new one but worried of Google rank drops? Well, here is the solution. In order to preserve the website’s ranking and links in a user and  SEO  perspective, all you have to do is implement proper redirects. Redirect is the process of directing both users and search engines from one URL to another URL.  When it comes to search engines, we have to preserve our current ranking on that search engine. Why we need redirects, why are they important. For instance, We re-arrange directories within our website, for example, abcd.com/products/winter to abcd.com/winter. The problem is that the old  URL with an old directory structure that is already ranked in the search engine will be listed when a user performs a search on keywords relevant to your website. When a user clicks on that links they will get an error.  Have...

Quick tips to get content indexed and ranked faster Posted on  June 1, 2019  by  admin Indexing URL inspection It’s a new name for the fetch and render in the old search console. What it actually does is, it helps our content get indexed quicker by adding it into the priority crawl queue. We give a direct request to the google to crawl our pages. Thus it gets crawled and indexed quicker. Google also provides a lot of tools to get indexed quicker. Sitemaps By adding sitemap information at the end of the robots.txt file, we can tell Google the location of the sitemaps. Further, we can use the sitemap report feature in the new search console. Using this we can add or remove sitemaps. Another method is to ping Google. For example, consider a website with sitemap https://xyz.com/sitemap.xml. We need to type in the following format https://www.google.com/ping?sitemap=https://xyz.com/sitemap.xml. By doing this our sitemap will be submitted to the l...

Reasons why you still can’t rank your website on top of search engines Posted on  June 14, 2019  by  admin There is one thing that kills your ranking on search engines. It is something you’ve already heard about, but not giving much attention to that. Let’s see what it is. On page, off page and technical SEO are the strong pillars of search engine optimization. But due to some reasons, one of them is not getting enough attention as it should, and it is none other than the technical aspects of search engine optimization. Importance of technical SEO Unlike on page and off page activities, technical SEO handles things related to crawling, indexing, redirections, page responsiveness, speed, mobile friendliness, etc.. Let’s talk more about it. Your website must be crawlable and Indexable Your great and unique content is useless if a search engine can’t crawl and index the corresponding page. Let’s begin with the robots.txt file, which is the fir...

What can you do to attract recruiters on LinkedIn? Posted on  July 23, 2019  by  admin LinkedIn is the single most tool with which you can attract recruiters today as the recruiters are searching for you proactively on LinkedIn. The top fold is the single most important part of your LinkedIn profile. That is where the recruiter spends at least 6 seconds taking a look and seeing if you are somebody who they want to read more about. There are three things in your top fold that are pretty darn important. The first one is your photograph. It doesn’t have to be fashionably done. You just need good lighting, neutral backdrop but the single most important factor is to be approachable. You need to look like somebody the recruiter wants to reach out to, work with and present to the hiring manager. So don’t be serious, have a smile on your face, be yourself, be approachable. The second one is your headline. When recruiters are searching for and they are putting...

META DESCRIPTION IN SEO Posted on  July 12, 2019  by  admin What is a meta description? The Meta description is the two-line summary displayed in SERP. Usually, the description is 155 characters, but more characters are automatically truncated by Google. The keywords in meta descriptions are applied for ranking purpose and proper meta description will improve the Click-through rate (CTR) for the page. Meta Description Code Sample: <head> <meta name=”description” Content=”your page description”/> </head> What does the Meta description do? The aim of a meta description for your page is to get someone searching on Google to click your link. That is meta descriptions are there to generate clicks from search engines. When your meta description is compelling there is more chance to get high Click-Through-Rate (CTR). If more people click your site or content then google considers your site as relevant & this helps to move up y...

What To Expect For 2019 Web Development Trends? Posted on  October 22, 2019  by  admin The term website is the most excellent tool to be required for every business people to take his or her business level to the next stage. The competition between the business worlds has been increased tremendously, so you need to create the plan accordingly. The goals and objectives of the organization can be varied that can be completely depended upon the products and services they are selling. Nowadays, people have turned to produce the eye-catchy website for attracting numerous amounts of consumers on their website for achieving their business goals effectively. You need to follow the development trends and provide innovative ideas for leading your business easily. Let see the expected trends in 2019 regarding web development. Progressive Web Apps (PWA) This is one of the top-notch impactful trends in web development for enhancing the browsing experience while ...